In practice, where we have not verified something about Permanent Makeup ourselves, we say so in plain words instead of quietly skipping it. As a rule, no write-up on Permanent Makeup goes out on the strength of one source; we want what happened after, not just before first.

How we cover Permanent Makeup

How these articles are made

If a Permanent Makeup claim here cannot be traced to people who admit what they do not know, it does not go into print. On balance, the write-ups carry our name, so anything we would not tell a passer-by in person does not go past the draft. Our process is unglamorous: read, check by hand, cut whatever we cannot support.

8+ yrs
hands-on
200+
guides written
6+ yrs
publishing

Updates

Put simply, the guides here get a second pass twice a year at minimum; nothing sits untouched for long. Realistically, older Permanent Makeup explainers get reviewed in batches each quarter, which is why the date you see means something here. On balance, rather than chase every shift in Permanent Makeup, we fold the ones that matter into existing walkthroughs, every season.

Common questions

In short, we answer in the next newsletter and add the good ones to the primers so the next first-timer finds them.

Are your recommendations independent?

Yes. We only suggest Permanent Makeup options we’d use ourselves; there’s no pay-to-play.

Found a mistake?

Tell us. Corrections make the site better and we genuinely appreciate them.

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